- to entertain the fans of that music genre
- promote the song and artist
- tell a story - depending on the genre (for example: pop would be more likely to have characters in and a story/motto to the song whereas heavy metal or rock would be less likely to have a story or make any sense)
What should a music video do for the audience?
- engage and make an impact the audience
- entertain
What similatires are there across genres of music?
- star the artists in the video
- instruments featured in the video
How do they differ?
- a quick/fast paced song would have... quick shots and handheld shots
- a slower song would have... fade in and outs and more wide shots
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